During the coronavirus pandemic, every firm is looking for low-cost, high-impact advertising choices.

Customers are spending more time online than ever before, yet businesses are cutting back on marketing investment.

“Should I cease advertising or continue?” It is most likely something that has occurred to you.

To get their brand in front of millions of internet users, many of our clients are using pay-per-click advertising (PPC).

What is Pay-Per-Click advertising (PPC)?

Pay-per-click (PPC) advertising is a type of marketing in which you pay a tiny fee each time someone clicks on one of your ads.

Instead of paying for predicted impressions, you only pay for the traffic these advertisements produce, making them an excellent choice for companies that desire complete control over their performance and budget.

Google Ads, Microsoft Advertising and Facebook Ads are the most popular PPC advertising platforms; yet, considering the volume of searches and amount of possibilities, Google is by far the most value for any PPC campaign.

There are three main categories of Google ads, each with its own PPC rates and effectiveness:

  • Sponsored links, shopping page advertising and results in the shopping banner are examples of text-based ads that appear in Google search results.
  • Display Network — image-based advertising that appear in the form of a banner, sidebar or footer image on the websites your audience visits.
  • Video adverts appear before, during or after YouTube programming.

The most effective Pay Per Click advertising campaigns focus on getting customers to take a valuable action, such as purchasing your product, but it may also be any other type of lead generation, such as a form submission, a quote request, or a PDF download.

The following are the top ten advantages of PPC advertising.

We’ve compiled a list of the top ten reasons why smart PPC advertising will help your company weather the epidemic and prosper in 2022.

#1 Pay Per Click advertising are the most cost-effective way to reach audiences.

You can have complete control over your budget, targeting, and ad placements with pay-per-click advertising campaigns. You’ll rapidly hit the sweet spot between budget and outcomes if you continue to optimize your PPC campaigns.

You’ll never pay for ad impressions or reach with our PPC advertising services. You just pay for clicks, so you have complete control over your spending.

#2 Pay-per-click (PPC) commercials deliver immediate results.

While organic marketing efforts are focused on reaching your content to the top of Google’s first page, PPC advertising spots are already available – why not take advantage of them and start producing revenue?

It can take months to climb the organic search rankings for a given phrase. Organic growth is crucial for creating a long-term brand, but there are occasions when more immediate results are required.

We can create and administer a campaign for your company that will immediately begin bringing targeted visitors to your site

#3 Pay-per-click (PPC) ads generate warm leads

PPC advertising allow you to reach the correct people at the exact moment they are looking for what you have to offer.

You will not only pay per click, but your product will also be shown to users that are already interested in what you have to offer.

#4 Pay Per Click commercials have a positive return on investment.

Everything that can be measured has the potential to be improved and monetized.

PPC campaigns, unlike many other types of advertising, are straightforward to track, allowing you to tweak your ads until they create a positive return on investment.

We experiment with various ads and methods until we find what works best for your company. It’s what we refer to as our MIND method.

#5 Pay Per Click user information is beneficial to your SEO plan

Before committing to long-term SEO techniques, you can test your keyword approach with PPC.

Whereas organic keywords are largely hidden due to privacy concerns, paid search has no such restrictions, allowing you to receive a complete picture of which phrases convert and at what percentage and cost.

This implies PPC keyword data may be easily fed into organic search marketing (SEO) and used in existing metadata, headlines, and keyword optimization.

Without having to wait for your content to rank organically, PPC ads allow you to boost all of your website content.

#6 Pay Per Click advertising are unaffected by algorithm modifications.

Unlike content marketing and SEO, which are subject to changes in search engine algorithms, PPC advertising is reliable.

Because PPC algorithms seldom undergo significant changes, you may rapidly assess how your current and future campaigns will perform based on historical data.

#7 Pay Per Click advertising include a variety of targeting possibilities.

PPC advertising makes it simple to target specific client profiles locally and globally by putting metrics like user ages, regions, and interests at your fingertips.

Even better, when you test PPC campaigns, you’ll be able to monitor what kind of consumers respond to them and what platforms they use, allowing you to hyper-target different audiences on the platforms where they convert best.

If you’re selling gardening materials, for example, you might find that YouTube advertising attracts more hits from youthful houseplant aficionados, therefore you might make video ads to promote your product on YouTube.

#8 Your social media approach will profit from Pay Per Click user data.

Compared to solo pay-per-click efforts, an integrated PPC campaign across search and social can lower the cost per acquisition while converting much more clients.

This is due to the fact that you will receive more cross-channel customer data, which can be strategically used to optimize your marketing.

For example, you can use “Audience Observations” to inform your social targeting when advertising on Google.

You may utilize Google’s “Audience Observation” function to observe which audience groups perform better than others and use that data in your social media targeting and ad text to reach even more people.

#9 Smart retargeting is possible with Pay Per Click ads.

When you combine pay-per-click advertising with analytics, you can monitor how a user interacts with your campaign and retarget individuals who didn’t convert.

Assume you’re running a pay-per-click campaign for a new compost brand. A user sees your advertisement but does not buy the product. You may then retarget that individual with display advertising all over the internet to stay in front of their minds.

Because you know the consumer is already interested in your goods, retargeting works. They simply need a little more time to decide.

You boost your chances of conversion by keeping your product in front of their minds.

Furthermore, in your retargeting campaign, you can only show relevant product advertising, so the customer is reminded of what they are missing.

You can assist enhance brand awareness and attract new customers by employing this highly targeted advertising method.

#10 Pay Per Click advertising are simple to create.

The beautiful thing about PPC advertising is that they don’t necessitate a lot of creative or production expertise.

It’s easy to set up, accessible to any company, and platforms like Google Ads or your agency are always available to guide you through the process of establishing effective pay per click campaigns.

10 astonishing Pay Per Click stats

If you’re still not convinced that PPC advertising is good for your company, consider the following data:

  • Every second, Google processes more than 40,000 searches.
  • In 2017, 7 million advertisers paid a total of $10 billion on pay-per-click.
  • Over 2 million websites are part of the Google Display Network.
  • 63 percent of consumers said they’ll click on Google ads on their own volition.
  • 75% of individuals who click on advertising believe they make it easier to find the information they’re looking for.
  • According to Google, pay-per-click can help raise brand awareness by as much as 80%.
  • Ads account for 25% of all search result clicks for local searches.
  • Local businesses that use pay per click to target their customers geographically saw a 107 percent boost in in-store visits.
  • A user calling a local business is the outcome of 69 percent of mobile searches for that business.
  • 87 percent of all businesses spend money on social media advertising, with 88 percent doing so on Facebook, 15% on LinkedIn, and 15% on Twitter.

Why should you use Pay Per Click management services?

Pay-per-click advertising is a rapidly growing and ever-changing market.

What worked six months ago may no longer work, which is why it’s critical for agencies like Digital marketing Kenya to stay on top of the latest features and methods for reaching your target audience online.

As a company, you definitely don’t want to waste time trying to figure out how to navigate the world of online advertising.

Instead, you should concentrate on more vital duties, such as keeping your company afloat.

Rather than employing, training and maintaining an in-house team, we believe that hiring a professional pay-per-click management firm is easier and more cost-effective.

Our pay-per-click experts have extensive knowledge of search engine and social media advertising.

You won’t have to worry about spending time (and money!) on ineffective ad campaigns when you work with us.

Do you want to collaborate with a digital marketing agency? We can assist you in making the most of your marketing efforts. Simply complete this brief form and we will contact you. Alternatively, you can call us on 0775 337 724.

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