Social Media Marketing Chapter 1: Optimizing Your Social Media Profiles

After working through the educational materials in this lesson, you’ll be able to: 

  • Articulate why social ads can be an important part of a social media marketing program
  • Identify the components of an organization’s social marketing strategy that are relevant to social advertising activities
  • Articulate Facebook, Instagram, Twitter, LinkedIn, and Google’s advertising strengths and options available
  • Make an informed decision about the best ad product to choose based on your marketing and social media goals
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